Brand
Ferr brand assets
Everything you need to reference Ferr accurately — the mark, the wordmark, and the palette. Assets are provided as scalable SVG.
Color
Ferr is mostly ink on paper, with restrained accents. Use color to draw the eye, never to decorate.
Ink
#0A0A0B
Paper
#FFFFFF
Signal Blue
#2F5CFF
Cyan
#23D3EE
Violet
#8B5CF6
Lime
#C6F24E
Typography
Display & UI
Ag
A geometric grotesk for headings and interface text. Bold weights, tight tracking, high contrast.
Monospace
Ag
ferr.sessions.create({ stealth: true })
Usage
Do
- Keep clear space around the mark equal to the height of the frame.
- Use the inverted wordmark on dark or busy backgrounds.
- Scale the mark and wordmark together in the primary lockup.
Don't
- Recolor the mark outside the palette on this page.
- Stretch, rotate, or add effects to the wordmark.
- Place the light wordmark on a low-contrast background.
Questions about using the Ferr brand? Reach us at [email protected].